Developing Online Credibility
Craig Warren
https://YourHomeBizCoach.com/

One of the most important elements influencing the success of your internet business is credibility.

Simply put, credibility is the impression of being reliable and believable.

Why do consumers purchase name-brand products and services both online and offline?

One of the main explanations is that they are familiar with and trust the brand’s level of quality.

So, how can you establish your company’s online credibility?

Consistency is a crucial component.

When a company or someone behaves in a similar way most of the time, people are more likely to trust them.

For instance, if you send out a newsletter to your current or prospective clients, try to make each issue of the newsletter of comparable quality.

Additionally, maintain consistency in your writing style.

Maintain a regular publishing schedule since erratic publication timetables confuse readers.

You should be consistent in all areas of your business.

Don’t alter the terms of your warranty every few weeks.

Make sure that every one of your offerings continuously satisfies the standards for quality and value that you are advocating.

Earning credibility is a process.

Therefore, in order to gain trust again, you must give of yourself.

This can be done in a variety of ways.

Some software companies allow customers to try their products for free before making a purchase.

Others allow users to test a “shareware” version.

Through this procedure, the prospective buyer can verify that your product will perform as promised.

One effective strategy to increase your credibility is to share your knowledge.

You can accomplish this by keeping an eye on the discussion boards and lists that your prospective clients visit.

Respond to their inquiries.

Contribute frequently to the list so that others are aware of and appreciate your expertise.

Making ludicrous claims in ads or on your website can damage your reputation.

The wisest course of action is always to tell the truth.

Make sure your goods or services deliver on their promises.

Before you write the copy for your advertisements or promotional materials for your website, take the time to consider your target audience.

This will allow you to articulate the benefits that your prospective clients are seeking in a trustworthy manner.

Using testimonials to build trust in your product or service may be very effective.

A testimonial is a statement from a satisfied client describing the benefits of your product or service.

Whenever possible, set up procedures to collect uninvited testimonials.

Make sure you have authorization to post the testimonials you collect for your website.

Additionally, you will almost certainly be exposed and disgraced if you fabricate testimonials to increase your credibility.

Don’t only list your credentials on your website or in your marketing collateral.

Rather, explain how your credentials may help your prospective clients.

For instance, explain in a way that your prospect will comprehend how your experience will deliver the answer they require.

Your credibility will also be enhanced by adhering to good business procedures.

This includes making sure that your website prominently displays your company’s address and phone numbers.

Additionally, make sure you can be reached by phone and email, and reply to each message as soon as possible.

Have you ever received emails or phone calls that were never answered?

What impact did that have on your opinion of the company?

Providing what has been ordered promptly also contributes to creating a positive impression of your company.

Responding to claims on your guarantee promptly is also important.

Effective business practices that prioritize customer satisfaction will always improve the credibility and image of your company.

Building strong credibility requires a lot of work and time.

It can be swiftly destroyed and occasionally lost forever.

Have you found that it can be quite difficult to repair a negative reputation that someone or a company has built up?

Setting and upholding standards is crucial for your company to reach its maximum potential and for continuously establishing your credibility.

Keep in mind that every action you take will have an impact on how your company is perceived.

Being available, delivering consistent quality and value for money, and concentrating on offering solutions to your clients can all help you build the credibility your company needs to thrive.

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Choosing an Affiliate Program
Craig Warren
http://www.homebusinesssetup.com

What should you consider when choosing an affiliate program?

You need to think about two key things: what business are you in and what can the affiliate program provide to your customers.

No matter what business you are in, the largest investment you make will be customer acquisition.

If you have your own product and have acquired a base of satisfied customers, then single product affiliate programs could work very well for you.

However, if your business is acquiring customers for other businesses, that is, purely affiliate programs, then a better choice for you could be affiliate programs with multiple products or services.

This will help you to capitalise on your investment in customer acquisition.

The key to choosing successfully is to ensure that the affiliate program offers products that meet the needs of your potential customers.

Coupled with this is the need for the products to be high quality and for the supplier to provide excellent customer service.

Remember, your credibility is on the line every time you refer someone to buy through your affiliate relationship.

Some of the other factors I consider when evaluating affiliate programs include:

Is the affiliate program a reputable business?

You can check out a business you are considering a relationship with in a variety of ways.

Talk to the Better Business Bureau in your local area or a similar body.

In addition, I find web sites that monitor affiliate programs to be worth looking at.

The best I have found is Associate Programs: http://www.AssociatePrograms.com.

Allan Gardyne pulls no punches and tells it as it is.

Does the program enable you to share in the lifetime value of the customer?

Great programs will give you commissions on all future purchases of the customers you introduce.

This is where the real profits are.

These types of programs, in effect, allow you to partner with the supplier.

Does the program reward you for introducing other affiliates?

This type of program is commonly referred to as a two-tier program.

Often your customer may become an affiliate also, and you will be rewarded for this.

Is the supplier interested in your success as an affiliate?

The top affiliate programs engage in a process of coaching or information sharing to help you succeed.

Affiliates are provided with regular newsletters outlining what is working for successful affiliates and providing updates and details on new products.

Is the commission reasonable?

Commission rates on commodity products such as books and CDs are low.

This is because there is very little margin in the products due to competition.

Look for products that have a commission rate of 15% or more that are not commodities; that way you will be better able to recoup your customer acquisition investment.

Are statistics provided?

The higher the level of statistics provided, the better off you are.

This will enable you to measure the success of your marketing efforts and to determine the best places to invest your marketing dollars.

Insufficient statistics is a sign that the affiliate program is not sufficiently interested in your success.

Are new products being developed regularly?

To get the full value from lifetime commissions, new products need to be introduced on a regular basis.

Without this, lifetime commissions can be worthless.

Also, look for consistent high quality in new products introduced.

How frequently are commissions paid?

The more frequently commissions are paid, the better off you are.

Good quality affiliate programs will pay you monthly.

In some situations, commissions are not paid until a certain level is reached.

If the program you are considering has this requirement, check how many sales need to be made before the level is reached.

Have you read the affiliate agreement?

This is a key area that you should look at.

Some affiliate agreements are totally in favour of the supplier.

Others are more balanced.

Some agreements restrict your ability to promote similar products from other suppliers.

Most agreements have anti-spam provisions.

Look for agreements that are fair and that do not stack everything against you as the affiliate.

While there are other factors that can be considered when choosing an affiliate program, following the suggestions above will help you to make superior business choices that will lead to long-term success.

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