Marketing Your eBay Store with Reviews and Guides

Although eBay recently introduced Ebay Reviews and Guides, sellers on the site hardly ever use them, much like they do not use the About Me page.

I’ll go over how to use this fantastic feature to advertise your eBay store in this article:

What is a review or guide on eBay?

A review is merely your subjective assessment of any item available on eBay, such as a CD, DVD, book, etc.

After assigning the product a five-star rating, you write a brief personal review mentioning your likes, dislikes, and other thoughts.

A guide can cover anything on which you are competent to provide counsel.

To go along with my eBay store, I turn these newsletter articles into “Ebook Success” guides on eBay.

But guides don’t always have to be about your eBay store.

You could write fishing guides, for instance, if you’re an avid fisherman.

Why should I write a guide or review on eBay?

Personally, I think writing guides is preferable to reviewing them.

This is because the only recognition you get for writing a review on eBay is a brief link to your eBay feedback profile.

You will get a link back to your eBay feedback profile, eBay store, eBay About Me page, and a few of your active listings when you write a guide.

Either way, the goal of writing a review or a guide is to promote your work.

Readers of your guide or review will be made aware of your presence on eBay, and they might click on a link to one of your pages, which could result in a sale.

What subject should I cover in my eBay review or guide?

I write “Ebook Success” guides, which are essentially converted copies of these newsletter articles, as I previously mentioned.

But there are countless options.

Simply consider your interests, occupation, or any other subject you are sufficiently knowledgeable about to create a book series on.

Anybody can write on a minimum of one topic.

Once your topic has been identified, divide it up into manageable, pertinent guides.

If you’re having a terrible time coming up with a guide topic, consider reviewing a product you already own.

Even though the promotion won’t be as good as what you would get from a guide, it’s still free publicity for you.

That’s the only thing about it.

If you continue to write guides on a regular basis, people will come to appreciate them.

Your reviewer rank rises in proportion to the number of favorable ratings you receive.

Additionally, the more guides you write, the more eBay pages you have promoting your store, listings, and reviews.

It’s best to jump in now, while the majority of eBayers aren’t writing reviews and guides, as these are still relatively new and haven’t taken off.

In this manner, you’ll have a strong base to start from when it grows to a larger scale.

This is an excellent opportunity for promotion that you should not miss.

You can have a long-term, free promotional tool at your disposal for five minutes of writing.

Advantages of Owning an eBay Store

In my opinion, having an eBay store is essential for success when selling eBooks on the platform.

With the benefits they offer, the $6 monthly charge is more than covered.

These consist of lower fees, longer listing times, and many other things.

Discover every advantage listed below:

Lower Fees

An eBay auction listing incurs an insertion fee of 15%.

On eBay, there is a 20% insertion fee for a buy it now listing.

On the other hand, a store listing simply costs 3% to insert.

Furthermore, while the gallery charge for a store listing is only 5%, it is 15% for auction and purchase-it-now listings.

I save a total of 12–17% on every eBook I put in my eBay store because I exclusively utilize these two listing features for my eBook listings.

Although it may not seem like much, putting all of my ebooks as store listings and only a tiny percentage as auction listings means that I am actually saving a significant amount of money.

You will save a ton of money if you put your ebooks on eBay in this manner, so I would encourage any other ebook sellers to do the same.

You may save money and advertise your eBay store by putting your entire inventory as eBay store listings and then your most popular items as buy it now or auction style listings on the main eBay website.

Extended Listing Period

An auction-style or buy-it-now listing may not remain active for longer than ten days.

You have three options when listing store inventory: thirty days, ninety days, or good until cancelled (the listing renews every thirty days until you cancel it).

This not only offers value for money, but it also saves you a significant amount of time.

You can simply list an eBook in your store as good until it is cancelled and not worry about it again, saving you the trouble of relisting it every ten days.

Unlimited Inventory

The insertion fee increases based on the number of items you wish to list when you list an ebook as an auction or purchase it right away.

Whether you list one item or a thousand, the insertion fee in your eBay store stays at 3%.

This is a huge advantage for ebook sellers because, as you are already aware, since ebooks are digital, you can sell an infinite number of copies of the same book.

You won’t often need to maintain it; therefore, if you list 1000 copies of your ebook—or even more, if you’d like—as a Good until Cancelled listing.

You’ll save money and time by doing this.

Personal Store Pages

You get five custom pages with a basic eBay store (and even more with anchor and featured stores).

These personalized pages are helpful tools for providing your clients with more information.

I use my custom pages for the following: terms and conditions; privacy policy; terms and limitations; frequently asked questions (FAQ); and Disclaimer.

They can, however, also be used to advertise one of your goods or websites or to provide your clients with additional pertinent information.

Having these personalized pages available in your eBay store gives you a more polished appearance, which increases customer confidence.

Shop Category

You can assign your listings to any of the 20 custom categories that come with an eBay store.

Customers who are searching for a specific kind of ebook will be able to peruse by category, which is incredibly helpful.

“Email and Autoresponder,” “Wholesale and Dropshipping,” and “Gambling Guides and Systems” are a few of the categories I use.

These categories should point a potential buyer in the right direction if they visit my eBay store with only a vague notion of the ebook they want, which should hopefully result in a sale.

These categories should boost sales and make your store easier to navigate, which will encourage customers to come back, as many ebook buyers will only be perusing.

Cross-Promotion of Stores

You can cross-promote your products when you have an eBay store.

This is where some of your other listings are promoted by a little box that shows up at the bottom of your listings.

This can be accomplished automatically, manually, or by store category.

I like to organize it by category because that way, the most relevant listings show up, increasing the likelihood that a customer will make another purchase.

If a customer purchases an eBook on a chili recipe and you promote four more recipe eBooks at the bottom of the listing, for instance, there’s a good chance they’ll be interested in these and might buy from you again.

However, the customer is unlikely to be interested in this and is therefore less likely to make a repeat purchase if four gambling guides appear.

Not only will repeat business boost your earnings over time, but it will also accelerate your growth.

The capability to cross-promote with other sellers was recently added to eBay.

Setting this up is quite simple, and eBay takes care of everything.

To set them up, simply navigate to My eBay’s “Cross-Promotion Connections” section and click the “Request Cross-Promotions” link.

A box endorsing the other seller’s goods will show up on your listings if they consent, and vice versa.

Once more, this is a fantastic chance to boost sales.

Keep Tools

You can get tools like traffic and sales reports, as well as a basic newsletter tool, by having an eBay store.

The first two tools are excellent for tracking the expansion of your company.

The traffic reports display the daily traffic to each of your eBay pages and allow you to compare it to the traffic four weeks and one year ago.

This enables you to keep an eye on your growth over the long and short term.

Because eBay and PayPal fees are included in the sales reports, they are especially helpful.

This implies that, after deducting all costs, you can see how much real profit you are making.

They also display sales growth, so you can keep an eye on that as well.

Even though it’s simple, the newsletter tool has its uses.

It can be configured to automatically send out monthly updates of newly added items to your eBay store if users choose to receive them.

Once more, this raises the possibility of recurring business.

For ebook sellers, who probably add new products frequently, it is especially helpful.

Customization of the Store

You can make your eBay store stand out by personalizing its appearance and atmosphere.

You can accomplish this in a number of ways, such as by creating a store logo, customizing the header of each logo, arranging your categories and listings, altering the color scheme, utilizing promotion boxes, and much more.

This has the advantage of making your store unique and standing out from the competition when customers visit.

This should draw customers’ attention to your store and encourage them to stay and browse for longer, which should boost sales and bring in repeat business.

Store URL

You can advertise your eBay store by using its real URL, which is

This link appears much more polished and appealing than the lengthy and awkward one.

View the Sellers Items link, and it is also included in search engine results and the eBay stores directory.

This implies that you will also receive traffic from sources other than eBay, which is an advantage that you would not have in the absence of eBay stores.

This post should have demonstrated to you that you can save time and money, appear more professional, boost traffic and sales, and all for a mere $6 per month.

There is really nothing to lose and a lot to gain—you even get your first month of having an eBay store free.

How to Market Your eBay Store Efficiently

You must advertise your eBay store if you want to maximize the sales of your ebooks there.

eBay stores are not as visible as regular eBay listings, so unless you advertise them, they won’t generate a lot of sales for you.

You can advertise your eBay store in a variety of ways, both on and off the platform.

Here is a summary of a few of them:

eBay Auction Listings:

The most prominent listings on eBay are those for auctions and buy-it-now items.

The eBay Auction and Buy It Now listings are the first to appear when someone searches eBay for an item.

The eBay Store listings then appear after these.

It makes sense to run a few of these auction and buy-it-now listings and include a link to your eBay store in the description since they are receiving the most attention.

This is particularly beneficial for auction listings because buyers frequently click the link to purchase the item right away from your eBay store instead of waiting for the auction to end.

eBay Personal Page:

One of the best free opportunities eBay offers to promote yourself is the eBay About Me page.

There will always be an About Me logo next to your eBay ID whenever someone views it on the platform—whether they are bidding, leaving feedback, or purchasing an item.

Some users may choose to click on this logo.

It is one of the most underutilized tools on eBay, despite this.

Get an eBay About Me page as soon as possible if you don’t already have one.

Use it to write product descriptions and persuasive sales pitches for your eBay store.

Reviews and Guides for Ebay:

Even though they are a relatively recent addition to eBay, these are still a fantastic free way to advertise your eBay store.

You can write reviews for CDs and DVDs in the reviews section.

You can write guides on almost anything, so the guides section is more useful for eBay sellers.

Get started right away because there must be a subject you can write a guide on.

A link to your eBay store is provided to readers of your guide, providing you with even more free publicity.

Cross-Promotion of Ebay Sellers:

You can cross-promote your products with an eBay store, as I explained in my previous article.

The capability to cross-promote with other sellers was recently added to eBay.

Setting this up is quite simple, and eBay takes care of everything.

To set them up, simply navigate to My eBay’s “Cross-Promotion Connections” section and click the “Request Cross-Promotions” link.

A box endorsing the other seller’s goods will show up on your listings if they consent, and vice versa.

This is a great method to drive more traffic to your eBay store and boost sales on eBay.

Search Engines:

You receive an actual URL along with your eBay store.

Your eBay store will receive more traffic as a result of this URL being listed in search engines and the eBay stores directory.

Additionally, eBay lets you select the search engine keywords you want to be listed under, allowing you to place your store under the categories you think best fit it.

Increasing your sales potential and attracting customers from sources other than eBay can be achieved by listing your business on search engines.

Save this RSS feed:

A tiny RSS box might be visible in the lower left corner of an eBay store’s homepage.

The RSS feed for your store will appear when you click on this box.

Although I am not an expert in RSS, I am aware that it is an additional simple and efficient way to advertise your eBay store from outside of eBay.

By searching on Google, you can find some free software that submits your RSS feeds to the major RSS directories.

Writing a blog:

To those who are unaware, a weblog is a blog.

It functions somewhat like an online journal where you can share your ideas, opinions, and other content.

One of the best ways to drive traffic to your eBay store is through blogging.

You can register for free blogs on many websites, link them back to your eBay store, and use them as a platform.

Regular posting will help you get noticed, and soon your blog will attract a lot of visitors.

Article Submission:

You can submit your articles to a plethora of article directories, and if they are accepted, you are permitted to include a live link to your website or eBay store in the author resource box.

Long-term website traffic can be generated this way, as people reprint your articles on their own websites, complete with your author resource box and a live link back to your eBay store, in addition to search engines indexing your work.

Your article will be reprinted more often and therefore attract more traffic the longer it is posted online.

With any luck, this post has introduced you to a few low-cost yet powerful advertising strategies for your eBay store.

eBay Stores can be far more successful than any eBay Auction by putting in a little extra effort to promote them.

At first, the fact that they do not receive as much exposure might seem like a big deal.

How to Write Your First eBook and Get It Sold

The following paragraphs should provide you with a number of useful facts regarding mentors.

Consider the potential impact if you were to become aware of even one previously unknown fact.

A novice must select a mentor as their first decision.

Why is that such a big deal?

In order to successfully complete a project that you have never made before, it makes perfect sense to follow someone else’s instructions.

Seeking a mentor is, in my opinion, the first crucial action that needs to be taken in this situation.

Someone who effectively finished and sold his first electronic book.

It is incredibly simple to search for anything these days.

Simply google it.

You can search for “writing ebook” and see what comes up.

The majority of the websites that appear on your screen will offer you the chance to sign up for a complimentary online course.

Gather the data after subscribing to three to four of them.

There are also a ton of free e-books available on the topic.

Decide who you want to follow after reading the emails and e-books.

At least one mentor who you will respect and like should exist.

That might be a result of his writing style, sound reasoning, or depth of understanding.

You just have to listen to your intuition and make the decision, whatever that may be.

Once you’ve decided, adhere to your mentor’s advice.

Examine his/her system in its entirety.

Purchase their product and adhere to it, step-by-step.

This is not a simple path, particularly at first.

The most crucial elements aren’t always apparent right away.

To obtain the full picture, continue reading.

You can solve one of the biggest issues of our time—overwhelming information—by selecting one mentor and sticking with him or her.

The majority of novices experience complete shock at the volume of information available on any subject they choose, which can result in what is known as paralysis.

So, in order to beat that illness fast, be strong and make your choice as soon as you can.

It doesn’t matter for the time being that you may find many more mentors down the road as your business grows, and they may be far better than your first one.

You just need to finish writing your first ebook and heed advice from a single, reliable source.

If not, you’ll discover that you are always searching for new information and that days pass without you finishing a single meaningful task.

Set a deadline for yourself to make your decision and allow ample time to conduct your research on potential mentors.

It shouldn’t take you longer than seven or ten days.

Focus on the task at hand.

Make a decision and follow through on it until the project is completed by applying diligent efforts to research the information that is available on writing and publishing ebooks.

This is where I get to say who my mentor is.

I’ve decided to heed Brian Campbell’s advice.

He is an independent millionaire who started his business from nothing.

For beginners, he provides a comprehensive Internet Profit Mentor Program at no cost.

He teaches material in this program that other gurus charge thousands of dollars for.

You can also find expert answers to a lot of your questions on a fantastic forum.

Why most Affiliate Programs Don’t Work Well

Initial question: “What is an Affiliate Program?”

Affiliate programs, sometimes referred to as associate programs, are merely a means for businesses to obtain a large volume of customers, sales, or members without having to actively seek out new employees.

Affiliate programs are easy to understand if you are familiar with network marketing in the real world.

These businesses hire a sales force that is compensated only on sales or direct leads or referrals.

You advertise their goods and services when you work as an affiliate.

They will give you a commission for each membership or sale you bring in on their behalf in exchange.

When and how are you paid?

What is the commission or pay-out structure?

What number of tiers or levels will you be paid for?

Is it possible to earn commissions as a free affiliate without having to become a paid member?

It will be difficult for you to make any money if you sign up people who are also joining for free through an affiliate program that offers free enrollment to you.

How frequently do checks get sent out, and is there a certain amount you have to make in order to be paid?

You might have to wait a while to get paid if you need to make $100.

Any program’s pay-out structure should be carefully considered.

Are you only compensated for direct sales and sign-ups, or are there other ways to make money?

Are you compensated for sales made by your affiliates?

These two pay out plan examples are provided.

First case

Sales On a Single Tier or Level

Only the direct sales that you generate are reimbursed.

You enlist in a program that charges $19.95 per month for paid membership and pays you $10.00 per month for each affiliate you enlist that will cover the $19.95 monthly cost of the goods and services offered by the company.

You receive $10 from each of the ten individuals you sign up who pay $19.95 a month.

For as long as all ten continue to be active affiliates, you will receive a $100 check every month.

You can only earn money with this program by selling to customers you directly sign up for and from sales you make yourself.

You need to sign up more people who are willing to pay $19.95 a month if you want to increase your income.

This program only has one tier.

Only direct sales or sign-ups are eligible for payment.

Second Scenario

Tiers or Levels

You are compensated for the sales of your affiliates as well.

You sign up for a program that pays you $10.00 a month for each affiliate you directly sign up, plus an additional $3.00 for each successful sign-up or sale made by your affiliate.

Similar to the single tier, you will still receive $100 a month from those same 10 people, but things get more exciting now.

You will receive an additional $3.00 for each paying customer your affiliates sign up or for each sale they make.

You will make $3.00 times 50 individuals if each of your ten affiliates signs up five new affiliates who will pay the $19.95 monthly fee.

Thus, you will receive a monthly bonus of $150.

You are now making $250 as opposed to $100.

Give it some thought for a moment.

Alright, end of the time.

Which plan is the better one, in your opinion?

The majority of online business owners either jump in headfirst or are too scared of affiliate programs to take any action.

As a result, both suffer.

While the other person never learns the ropes and gives up, leaving them in the same situation as the first, the first person never learns the positive impact affiliate programs have on one’s finances.

The cycle repeats itself because there are so many excellent affiliate programs available that it can be challenging to select just one.

How can this issue be resolved?

Unbelievably, the solution is very straightforward.


You can ask and you will be given.

Don’t make assumptions if your goal is to become a successful affiliate and train other successful affiliates.

You must possess expertise in your field.