Have you recently encountered the business famine cycle?
“I get so frustrated with being overwhelmed with business one week and famished the next,” a client said.
In actuality, a lot of business professionals go through ups and downs in the business world when they initially start out.
For some people, this oppressive cycle never ends.
Their companies inevitably collapse because they never figure out how to use consistent marketing to balance the ups and downs.
“To create daily sales, you must market daily,” a mentor friend told me.
These five items are among the top 10 that you should include in your marketing strategy.
Add these to begin a never-ending sales increase and permanently end the cycle of feast and famine:
Put on your website some worthwhile, free stuff.
Make an effort to inform your audience.
Assist them in increasing revenue, reducing expenses, or resolving issues.
Online tests, how-to guides, quick reports, resource lists, tutorials, a glossary of terms related to your area, etc. are a few examples.
Develop a methodical approach to drawing visitors to your website.
Create a marketing strategy that will drive traffic to your website.
Compose content that links back to your website.
Create a newsletter so you can communicate with your clients and prospects on a regular basis.
In order to enlighten, inspire, and entice your audience, provide free information.
To consistently draw people, include the URL of your website along with a special offer.
Automate prospect and client communication.
Include a form for subscriptions on your website.
To get potential customers to sign up, make a special offer or provide a free present.
To establish credibility and a relationship, you need to follow up with the prospects on your list on a regular basis.
You could write a message and set it up to reply automatically.
Every week, send out a message offering your audience something of value for little or no money.
Extend your advertising materials.
Don’t stop there if you write a brief report (like “How to Hunt the Hidden Treasure in Your Customer Files”) that your target audience will find valuable.
Extend it to a new market or media outlet.
You may write brief articles or a teleseminar.
Alternatively, repurpose the data for a different market, such as coaches, consultants, or physicians.
Develop a marketing routine. Instead of being an interruption, marketing has to become a habit.
Create a calendar that details the marketing initiatives you will undertake, their frequency, and their due dates.
In this manner, marketing stops being an afterthought and becomes an integral part of your daily schedule.
Plan out all of your marketing initiatives, such as article writing, advertising deadlines, traffic generation, mechanisms for referring people, presentations, teleseminars, and more.
So, ranking your plan from 1 to 10, how did it fare?
Most seasoned business owners have a plan in place already.
Nevertheless, regardless of your level of experience, you can use the following strategies to balance your business profit cycles:
adding valuable content to your website;
using an organized approach to increase traffic;
maintaining constant communication with prospects and clients;
growing your marketing collateral;
developing a habitual marketing strategy;
having a good referral system;
setting up an automated billing system;
requesting past clients;
and outsourcing your marketing services.
Does that sound too much?
Do not fret.
Your sales flow will become more stable even if you just begin with two or three of these duties.
Get started right now.
One by one, put these suggestions into action to permanently end the cycle of feast and famine.
Consistent marketing will give your sales a steady lift.
Promote and grow on a daily basis.