How to Write an Outstanding Press Release
Craig Warren
https://YourHomeBizCoach.com/
Every internet business needs a plan for marketing and advertising.
Press releases and their distribution are an important part of any marketing and advertising strategy, but many online businesses ignore the fact that paid advertising, particularly Internet advertising, can bring highly focused traffic to your website.
In essence, a superb press release is free advertising that may get you the kind of exposure that money cannot buy.
Distributing press releases is a very economical approach to reach thousands, hundreds of thousands, and maybe millions of potential clients.
A common response from entrepreneurs is, “But I’ve written press releases and haven’t received a single response.”
If so, the lack of response is probably the result of either a badly distributed news release or a poorly worded press release.
Writing a press release that will capture and maintain the media’s interest is an art, even though almost everyone can put words together.
It’s usually worth the money to leave it to the experts; many press release businesses also provide press release writing services.
Here are some pointers, though, if you do choose to compose your own press release:
Include your website’s URL and the name, phone number, and email address of a contact person at the top of the release.
The person on the list must be available to speak with the media.
To put it another way, don’t decide to send out your press release and then take a trip.
Make the subject relevant.
The media will only yawn at the mere announcement of your product’s existence unless your company is a Fortune 1000 company.
Look for a hook.
For instance, an impending holiday could serve as your hook.
Even better, figure out how your product or service may be incorporated into something that is now trending.
For their follow-up pieces, reporters are constantly searching for fresh perspectives.
Remember the Five Ws.
The opening paragraph of your release should be sufficient for a writer to understand who, what, where, when, and why.
They won’t continue reading if they can’t find the information there.
Add quotations from an expert.
You, your company’s CEO, or someone you work with could be the expert.
In the end, he or she should be available for interviews with the media and be ready to talk authoritatively about the subject of the release.
Keep it brief.
A press release serves as a teaser to pique the interest of the media in your business.
Use 400–500 words to express what you need to convey.
Reporters will get in touch with you if they need more details.
An image is worth a thousand words.
Have high-resolution (300 dpi) photos on hand if you’re marketing a product, and mention that they’re accessible at the conclusion of your press release.
Editors will occasionally decide to use a photo to cover a product rather than one without.
Use press release services for the delivery of press releases.
It is best to employ a press release distribution firm that can direct your release to journalists who cover your market or industry in particular.
Think about a press release delivery service that provides audio, fax, and print distribution online.
Remember that it may take some time to see results from distributing press releases.
Magazines frequently have months of lead time, as opposed to websites, which are always adding new material.
There may be a few responses to your press release right away, and for months after that, there may be a steady stream of responses.
Finally, a key component of any marketing and advertising strategy should be the creation and dissemination of press releases.
In addition to keeping your business visible to the media, issuing a fresh press release every three to four weeks increases the effectiveness of your press releases over time.
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