Strategies for Increasing Website Traffic
Craig Warren
http://www.1stworkfromhome.com
Offering some continuous and dynamic content, such blogs or online discussions that keep the same people returning, is undoubtedly the most effective strategy to boost web traffic, but there are many more choices as well, such as:
Optimization for Search Engines
As we mentioned in earlier chapters, “Search Engine Optimization,” or “SEO,” as it is commonly known, is very successful for a lot of websites and has even given rise to a whole service sector where people are paid to optimize your website and its submissions in an effort to improve its ranking on different search engines.
You should ideally do this on your own by submitting to different directories and following the advice I’ve already given, but if you are “Internet Impaired,” it would be worthwhile to hire a consultant to help.
Add your website to search engines and directories.
You can list your website on a variety of search engines and directories to get more exposure.
Some charge a price, while others are free or inexpensive, but the most crucial thing to keep in mind is to review each one in person and optimize the information you submit to make sure the listing offers the greatest possible interface to your website.
Engage in Link Exchanges
When a URL or “hyperlink” from another website appears on your page or points to pages on your site, this is referred to as a “link exchange.”
Through exchanges, a webmaster will link to your website in return for you linking to theirs; ideally, the two sites will complement one another.
Promote your website with AdWords or additional tools like banner ads.
There are numerous ways to promote your website, including the most basic ones like word-of-mouth and link exchanges, but paid strategies like employing Google’s AdWords program, which displays a link to your website when specific keywords are typed into search engines, are a very powerful way to boost website traffic.
The way it operates from the vendor’s perspective is that you bid (or offer) a sum that you are willing to pay for a list of keywords that consumers use when they search.
Your ad appears and you are billed for each person who “clicks through” to your website, depending on your bid and the maximum daily spending settings you set (the most payout you are ready to accept on any given day).
Obtain publications on other websites
Try to engage in other websites that share your interests and post articles and tales; don’t forget to include a link or reference to your website, and voila!
The Internet is a vast space with many users every day.
Free promotion!
Ask periodicals and internet webmasters for reviews.
Asking other websites for comments and ideas about your page and its content via a link or “rating” page will frequently not only increase interest and visibility but also assist you in making necessary adjustments to better suit your goals.
Post on blogs and in chat rooms.
Similar to publishing articles, promoting your website through blog posts and discussion is a fantastic “semi-permanent” method of getting your website address in front of people.
Hold competitions and give away free stuff.
This is essentially an adaptation of the concept of a customer rewards program; by hosting a contest, such as a $100 eBook contest with a $100 grand prize, in which the winner receives $100 and you retain the rights to all submitted eBooks, you may increase traffic and frequently reap additional rewards.
You can actually use anything you can think of, such as “help create a logo” or “close predictions for the upcoming election.”
Become a member of regional business associations
Local companies and merchants, along with the Better Business Bureau, are frequently disregarded advantages of any town.
In addition to letting other companies know about you and your website, membership can connect you to fresh ideas and resources that can boost your exposure and financial success.
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