Marketing Your eBay Store with Reviews and Guides

Although eBay recently introduced Ebay Reviews and Guides, sellers on the site hardly ever use them, much like they do not use the About Me page.

I’ll go over how to use this fantastic feature to advertise your eBay store in this article:

What is a review or guide on eBay?

A review is merely your subjective assessment of any item available on eBay, such as a CD, DVD, book, etc.

After assigning the product a five-star rating, you write a brief personal review mentioning your likes, dislikes, and other thoughts.

A guide can cover anything on which you are competent to provide counsel.

To go along with my eBay store, I turn these newsletter articles into “Ebook Success” guides on eBay.

But guides don’t always have to be about your eBay store.

You could write fishing guides, for instance, if you’re an avid fisherman.

Why should I write a guide or review on eBay?

Personally, I think writing guides is preferable to reviewing them.

This is because the only recognition you get for writing a review on eBay is a brief link to your eBay feedback profile.

You will get a link back to your eBay feedback profile, eBay store, eBay About Me page, and a few of your active listings when you write a guide.

Either way, the goal of writing a review or a guide is to promote your work.

Readers of your guide or review will be made aware of your presence on eBay, and they might click on a link to one of your pages, which could result in a sale.

What subject should I cover in my eBay review or guide?

I write “Ebook Success” guides, which are essentially converted copies of these newsletter articles, as I previously mentioned.

But there are countless options.

Simply consider your interests, occupation, or any other subject you are sufficiently knowledgeable about to create a book series on.

Anybody can write on a minimum of one topic.

Once your topic has been identified, divide it up into manageable, pertinent guides.

If you’re having a terrible time coming up with a guide topic, consider reviewing a product you already own.

Even though the promotion won’t be as good as what you would get from a guide, it’s still free publicity for you.

That’s the only thing about it.

If you continue to write guides on a regular basis, people will come to appreciate them.

Your reviewer rank rises in proportion to the number of favorable ratings you receive.

Additionally, the more guides you write, the more eBay pages you have promoting your store, listings, and reviews.

It’s best to jump in now, while the majority of eBayers aren’t writing reviews and guides, as these are still relatively new and haven’t taken off.

In this manner, you’ll have a strong base to start from when it grows to a larger scale.

This is an excellent opportunity for promotion that you should not miss.

You can have a long-term, free promotional tool at your disposal for five minutes of writing.

Advantages of Owning an eBay Store

In my opinion, having an eBay store is essential for success when selling eBooks on the platform.

With the benefits they offer, the $6 monthly charge is more than covered.

These consist of lower fees, longer listing times, and many other things.

Discover every advantage listed below:

Lower Fees

An eBay auction listing incurs an insertion fee of 15%.

On eBay, there is a 20% insertion fee for a buy it now listing.

On the other hand, a store listing simply costs 3% to insert.

Furthermore, while the gallery charge for a store listing is only 5%, it is 15% for auction and purchase-it-now listings.

I save a total of 12–17% on every eBook I put in my eBay store because I exclusively utilize these two listing features for my eBook listings.

Although it may not seem like much, putting all of my ebooks as store listings and only a tiny percentage as auction listings means that I am actually saving a significant amount of money.

You will save a ton of money if you put your ebooks on eBay in this manner, so I would encourage any other ebook sellers to do the same.

You may save money and advertise your eBay store by putting your entire inventory as eBay store listings and then your most popular items as buy it now or auction style listings on the main eBay website.

Extended Listing Period

An auction-style or buy-it-now listing may not remain active for longer than ten days.

You have three options when listing store inventory: thirty days, ninety days, or good until cancelled (the listing renews every thirty days until you cancel it).

This not only offers value for money, but it also saves you a significant amount of time.

You can simply list an eBook in your store as good until it is cancelled and not worry about it again, saving you the trouble of relisting it every ten days.

Unlimited Inventory

The insertion fee increases based on the number of items you wish to list when you list an ebook as an auction or purchase it right away.

Whether you list one item or a thousand, the insertion fee in your eBay store stays at 3%.

This is a huge advantage for ebook sellers because, as you are already aware, since ebooks are digital, you can sell an infinite number of copies of the same book.

You won’t often need to maintain it; therefore, if you list 1000 copies of your ebook—or even more, if you’d like—as a Good until Cancelled listing.

You’ll save money and time by doing this.

Personal Store Pages

You get five custom pages with a basic eBay store (and even more with anchor and featured stores).

These personalized pages are helpful tools for providing your clients with more information.

I use my custom pages for the following: terms and conditions; privacy policy; terms and limitations; frequently asked questions (FAQ); and Disclaimer.

They can, however, also be used to advertise one of your goods or websites or to provide your clients with additional pertinent information.

Having these personalized pages available in your eBay store gives you a more polished appearance, which increases customer confidence.

Shop Category

You can assign your listings to any of the 20 custom categories that come with an eBay store.

Customers who are searching for a specific kind of ebook will be able to peruse by category, which is incredibly helpful.

“Email and Autoresponder,” “Wholesale and Dropshipping,” and “Gambling Guides and Systems” are a few of the categories I use.

These categories should point a potential buyer in the right direction if they visit my eBay store with only a vague notion of the ebook they want, which should hopefully result in a sale.

These categories should boost sales and make your store easier to navigate, which will encourage customers to come back, as many ebook buyers will only be perusing.

Cross-Promotion of Stores

You can cross-promote your products when you have an eBay store.

This is where some of your other listings are promoted by a little box that shows up at the bottom of your listings.

This can be accomplished automatically, manually, or by store category.

I like to organize it by category because that way, the most relevant listings show up, increasing the likelihood that a customer will make another purchase.

If a customer purchases an eBook on a chili recipe and you promote four more recipe eBooks at the bottom of the listing, for instance, there’s a good chance they’ll be interested in these and might buy from you again.

However, the customer is unlikely to be interested in this and is therefore less likely to make a repeat purchase if four gambling guides appear.

Not only will repeat business boost your earnings over time, but it will also accelerate your growth.

The capability to cross-promote with other sellers was recently added to eBay.

Setting this up is quite simple, and eBay takes care of everything.

To set them up, simply navigate to My eBay’s “Cross-Promotion Connections” section and click the “Request Cross-Promotions” link.

A box endorsing the other seller’s goods will show up on your listings if they consent, and vice versa.

Once more, this is a fantastic chance to boost sales.

Keep Tools

You can get tools like traffic and sales reports, as well as a basic newsletter tool, by having an eBay store.

The first two tools are excellent for tracking the expansion of your company.

The traffic reports display the daily traffic to each of your eBay pages and allow you to compare it to the traffic four weeks and one year ago.

This enables you to keep an eye on your growth over the long and short term.

Because eBay and PayPal fees are included in the sales reports, they are especially helpful.

This implies that, after deducting all costs, you can see how much real profit you are making.

They also display sales growth, so you can keep an eye on that as well.

Even though it’s simple, the newsletter tool has its uses.

It can be configured to automatically send out monthly updates of newly added items to your eBay store if users choose to receive them.

Once more, this raises the possibility of recurring business.

For ebook sellers, who probably add new products frequently, it is especially helpful.

Customization of the Store

You can make your eBay store stand out by personalizing its appearance and atmosphere.

You can accomplish this in a number of ways, such as by creating a store logo, customizing the header of each logo, arranging your categories and listings, altering the color scheme, utilizing promotion boxes, and much more.

This has the advantage of making your store unique and standing out from the competition when customers visit.

This should draw customers’ attention to your store and encourage them to stay and browse for longer, which should boost sales and bring in repeat business.

Store URL

You can advertise your eBay store by using its real URL, which is http://stores.ebay.com/yourstore.

This link appears much more polished and appealing than the lengthy and awkward one.

View the Sellers Items link, and it is also included in search engine results and the eBay stores directory.

This implies that you will also receive traffic from sources other than eBay, which is an advantage that you would not have in the absence of eBay stores.

This post should have demonstrated to you that you can save time and money, appear more professional, boost traffic and sales, and all for a mere $6 per month.

There is really nothing to lose and a lot to gain—you even get your first month of having an eBay store free.

How to Market Your eBay Store Efficiently

How to Market Your eBay Store Efficiently
Craig Warren
http://www.homebusinessesideas.com

If you want to sell as many ebooks as possible on eBay, you need to promote your business.

eBay stores won’t bring in a lot of sales for you unless you publicize them because they are not as visible as standard eBay listings.

There are numerous strategies to promote your eBay store both on and off the site.

A list of some of them is as follows:

Listings for eBay Auctions:

eBay’s most popular listings are those for buy-it-now and auction items.

When someone searches eBay for an item, the eBay auction and Buy It Now listings show up first.

These are followed by the eBay Store listings.

Since these buy-it-now and auction listings are getting the most attention, it makes sense to run a few of them and include a link to your eBay store in the description.

Because consumers often click the link to buy the item immediately from your eBay store rather than waiting for the auction to end, this is very advantageous for auction listings.

eBay Personal Page:

The eBay About Me page is among the greatest free ways to advertise yourself on eBay.

Every time someone views your eBay ID on the site, whether they are bidding, giving a review, or buying something, there will always be an About Me logo next to it.

It’s possible that some users will click on this logo.

Despite this, it is one of eBay’s most underutilized tools.

If you don’t already have an eBay About Me page, create one right away.

For your eBay store, use it to create compelling sales presentations and product descriptions.

EBay Reviews and Guides:

These are a great free way to promote your eBay store, despite being a relatively new addition to eBay.

In the reviews section, you can write CD and DVD reviews.

The guidelines section is more helpful for eBay sellers because you can write guides on nearly anything.

There must be a topic you can create a guide on, so get started now.

Readers of your guide receive a link to your eBay store, giving you even more free advertising.

Cross-Marketing eBay Vendors:

As I said in my earlier post, you may use an eBay store to cross-promote your goods.

eBay just added the possibility to cross-promote with other merchants.

It’s incredibly easy to set up, and eBay handles everything.

Just click the “Request Cross-Promotions” link in the “Cross-Promotion Connections” section of My eBay to have them set up.

If the other seller agrees, a box promoting their products will appear on your listings, and vice versa.

This is a fantastic way to increase eBay sales and traffic to your store.

Search engines:

Along with your eBay business, you also get a genuine URL.

Because this URL appears in search engines and the eBay stores directory, more people will visit your eBay store.

You can also choose the search engine keywords you wish to appear under on eBay, so you can list your store under the categories you believe best suit it.

Listing your company on search engines can increase your sales potential and draw clients from sources other than eBay.

Keep this RSS feed handy:

On the homepage of an eBay store, you may see a small RSS box in the lower left corner.

Clicking this box will bring up your store’s RSS feed.

I am aware that RSS is an additional easy and effective approach to promote your eBay store from outside of eBay, even though I am not an expert in it.

You may locate free software that submits your RSS feeds to the main RSS directories by conducting a Google search.

Creating a blog:

For the uninitiated, a weblog is just a blog.

You can share your thoughts, opinions, and other content on it, much like you would in an online journal.

Blogging is one of the most effective strategies to increase traffic to your eBay store.

Numerous websites provide free blog registrations, which you may use as a platform and link back to your eBay store.

Posting frequently will help you gain attention, and soon your blog will have a large following.

Submission of an Article:

If your articles are accepted by one of the many article directories, you may include a live link to your website or eBay store in the author resource box.

In addition to search engines indexing your work, this method can produce long-term website traffic as people reprint your articles on their own websites, replete with your author resource box and a live link back to your eBay store.

The longer you post your piece online, the more often it will be reprinted and, thus, the more traffic it will receive.

Hopefully, this essay has given you some ideas for effective yet inexpensive eBay store advertising.

With a little more work, eBay Stores can achieve significantly greater success than any eBay auction.

The fact that they don’t get as much publicity may seem like a huge concern at first.

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Making the Most of Your About Me Page with Ebay

One of the best methods to market yourself on eBay is through your About Me page.

It gives you a lot more flexibility than other eBay pages, and visitors may click on it each time you buy something, make a bid, etc. because it is linked next to your eBay User ID.

In spite of this, the majority of ebook sellers find it to be one of the least used pages.

I’ll go over how to use your eBay About Me page to effectively promote your eBay store in this article:

Tell us about your background and your e-book business.

You should include an introduction to yourself and your ebook business at the top of the page.

Tell us a little bit about yourself, your experience selling on eBay, and the products you sell.

Add a justification for why customers should choose you over the competition.

Examples might be that you have low prices, a weekly update to your eBay store, etc.

Link to your comments:

You should include a link to your feedback rating on your About Me page as evidence that you are a reliable seller.

Simply state the following: “Click here to view my feedback.”

Give Your Contact Information

It makes sense to give your contact information to potential customers who might have additional questions after reading your About Me page.

Make it clickable to give customers the most convenience.

As an illustration, “You can reach me at any time at your email address.”

Give a clear link pointing back to your eBay store:

Not every person who visits your About Me page does so via your eBay store.

You may have an eBay store, but some people might not even know it.

Having a clickable link to your eBay store is the only way to guarantee that anyone visiting your About Me page is aware that you have an eBay store.

As an illustration, “Click Here to visit my eBay store.”

Additional Links

Use this space to link to a specific page or auction that you would like to promote.

For instance, “You can visit my super-duper auction by Clicking Here.”

You should have no trouble optimizing the performance of your eBay About Me page if you adhere to the instructions in this article.

It’s critical that your About Me page is successful because many potential customers will use it to decide whether or not to buy from you.