Selling is Not Nearly as Effective as Pre-Selling

Your visitor must be efficiently and tactfully pre-sold on your products or services.

Selling is not nearly as effective as pre-selling.

Anyone can advertise their goods or services online.

Just include a link to a payment processor like Paypal.

The ‘voice’ that distinguishes successful internet business entrepreneurs from those just looking to earn cash.

A website can speak.

Your website’s aesthetic makes an impression on visitors.

When a visitor reads your words, they should recognize the tone of your company and see you as an authority.

These words, or content, should condense a wealth of knowledge into manageable textual bites.

Nobody enjoys reading eight pages of website content.

On the other hand, nobody enjoys making a purchase without first learning more about it.

You must strike the ideal balance between withholding information and giving out too much.

In general, 400–800 words should be sufficient. It can give your visitor content, establish you as the authority, and subtly pre-sell them on a good or service.

Along with the quantity of information you offer, you should concentrate on addressing your customers’ problems or concerns with precise solutions.

Most visitors to your website are looking for solutions.

They are not browsing your website to make a purchase.

They seek solutions.

Give them responses, then!

What counts is how you present your solutions.

Selling and pre-selling differ in how you respond to your visitor’s questions or deliver the information they need.

Selling is icy, aloof, and coercive.

The reverse is pre-selling.

Pre-selling can be seen as an endorsement or a complement to all the excellent information you offer.

You want your website’s voice to win over your visitor’s trust and establish a rapport.

You are in a position of authority during that period.

Your visitor will think about any gentle recommendations you provide.

People build up their defenses in response to aggressive selling.

They are forced to pause and consider your motivations as a result.

People are not impacted in this way by pre-selling.

Pre-selling should direct those who are interested to your product without any hesitation, while it should direct those who are not interested to more general stuff on your website in an effort to pre-sell them again more subtly.

Visitors to your website must receive information from you.

You need to be seen as both the recommendation’s expert and a kind friend.

That won’t compel them to buy.

People will respect you more if you address their issues and suggest a product that can offer much more useful information.

It’s not viewed as a pushy sale, but rather a courtesy.

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