The quality and relevance of Google’s search engines are extremely important to the company because it has been the undisputed leader in search engines from that time forward.
Especially now that the business is a public entity.
The quality of the results returned is given top priority in order to satisfy the stockholders and users of its engines.
For the same reason, engaging in improper behavior in Adsense and other kinds of advertising can result in a hefty penalty, could get you blocked, and could even get your account terminated.
There is nothing better than a well-executed action to deter wrongdoers from repeating their wrongdoings.
Therefore, if you’re considering a profession in Adsense, don’t just consider the methods you’ll employ to increase your income.
Prior to becoming involved, think about a few things.
Occult texts.
You will incur a penalty award that is granted to those who are hiding links if you overcrowd your advertisement page with text that is too small to see, is the same color as the backdrop, and uses CSS for the sole goal of filling them with rich keyword content and copy.
Page hiding.
It is common practice to serve bots a different page from the page your visitors would see by utilizing browser or bot sniffers.
It’s never a good idea to load a website with a bot that no human user will ever see.
This is a ruse to get them to click on a link to a website you want them to visit but they might not want to.
A number of submissions.
Another thing to avoid is submitting numerous copies of your domain and pages.
For instance, attempting to submit one Adsense URL as two different URLs will only result in problems and maybe termination.
For those who are receiving submissions, there is another reason to stay away from auto submitters.
Prior to submitting your domain once more, you should make sure it hasn’t previously been submitted to that search engine.
Move on if you see it there.
There is no use debating whether to attempt to submit there once more.
Link farming.
Be careful about who and what you link your Adsense account to.
Search engines are aware that you have no control over the links you put in.
However, you do have some influence over what you connect to.
Link farming has long been viewed negatively by search engines, particularly Google.
That should be enough motivation to steer clear of them.
Try to keep your links below 100 in order to avoid being labeled a link farm if you have more than 100 on a single page.
Selling page rank.
If you have spent a significant amount of time online, you may have noticed that some websites sell or exchange their PR connections with other websites.
You can anticipate a ban at any point if you continue to do this.
Gaining the connection or selling ads is acceptable.
However, doing so in direct opposition to your page rank is a surefire method to annoy search engines.
Doorways.
This is comparable to hiding pages.
It is a major problem for search engines when a page is filled with targeted keyword advertising intended to send visitors to another “user-friendly” page.
These services are provided by numerous SEO companies.
Try to stay away from them at all costs now that you are aware of what they truly are.
Identical information across many domains.
Search engines look at domain IP addresses, registry dates, and many other things, in case you were unaware.
You cannot hide from them by having the exact same material on multiple domains.
The same holds true for content that is duplicated numerous times on different pages, subdomains, and various domains that point to the same content.
Many of the aforementioned approaches are not exclusive for Google and work with the majority of search engines.
You can be guaranteed of excellent things for your advertising and sites by keeping in mind that you are constructing your Adsense pages alongside them for human users and not for bots.
Not to mention risking having your Adsense and site account completely deleted and incurring the wrath of the search engines.