Google’s “text-based” advertising strategy is called Adwords.
This service enables you to create your own advertisements, choose the keywords that best describe them, and manage or establish your advertising budget using a system known as “cost per click,” where you only pay when users click on your advertisement.
On Google Adwords, anyone can promote their website.
The idea behind Google AdWords is fairly straightforward: you create advertising, which Google will show in addition to regular search results.
Your ads appear when someone searches for specific keywords you have added to Google Adwords and would like to be associated with.
For instance, if you are selling Mickey Mouse bags, you can ask for your advertisement to appear next to Google search results when people look up bags, Mickey Mouse, or kids’ school supplies.
You can create your own advertisement for your website using Google Adwords, which is very similar to traditional advertising.
The primary distinction is that you do not have to pay Google every time they show or display your advertisement; you only have to pay them when someone clicks it.
When you just have a small marketing budget to use to reach potential customers, Google AdWords might be a fantastic choice.
For as little as $1.50 per month, you can advertise or promote your website on Google Adwords.
After paying Google’s $5 sign-up fee, you may already establish your budget at a daily minimum of 5 cents.
A tool that allows you to preview your campaign would make setting up your campaign only take ten minutes.
How to sign up for a Google AdWords account:
Click “Click to Begin” on the “https://adwords.google.com/select/” page.
The page will then ask you to select the languages and nations in which you want your advertisement to run.
When your website is in English, select “English” as the language, then the nations you want to conduct business with.
After that, you may create your advertisement.
You are only allowed 25 characters for your headline and 35 characters for your description.
You should then input your homepage URL, which is the website you wish to appear in the advertisement, where it asks for your display URL.
You should then enter the “URL” of the landing page for your website where it requests the destination URL.
Click “Create Ad and Continue” six times.
Enter the keywords you’ve chosen and click “save keywords”
After that, the screen will ask you to choose your maximum CPC; enter it in the box.Click “recalculate estimates” and enter 05.
The system will then provide an estimate of the anticipated daily click total, the “cost per day,” and the anticipated position of the advertisement.
Keep in mind that this is only the account’s initial setup.
You can test entering a few maximum “cost per click” charges to see what the system predicts your clicks and expenses to be since you are not now required to pay all of the “bid costs” that you have placed.
Click “Save & Continue” 9.
You can choose to create additional ads with various budgets and keywords, or you can click “Continue to Step 3”.
You must choose your audience, decide on your daily spending limit, and then click “Save and continue” once you have created ads for each of your keywords.
You will then read the Google Adwords terms and conditions, click the “agree” button, and then type in your password and “email address” as required by the system.
Google will then give you a confirmation email after you click “submit”.
After receiving their email, you must confirm or verify your account by clicking the link in the email, at which point you must enter your email address and password on the login screen that appears.
After successfully logging in, write in your “credit card number” and submit all of your personal information.
At this point, you are ready to start marketing or advertising on Google.
The Google AdWords structure and method makes it possible for you to make a tremendous number of testing.
Remember to follow your results.
And before you get deep down creating your promotions, make certain that you select a system of “pay per click” tracking so that you will be able to enhance the effectiveness of your ad campaign, boost your click through frequency and obtain better returns on your advertising investment.