Guidelines for Effective Ezine Advertising

I’ve pretty much tried everything when it comes to advertising.

I experimented with free classified ad websites, FFA websites, and banner exchange programs.

The outcomes?

Not a lot.

The idea that the Internet is the biggest market in human history was becoming old to me.

Maybe, but how would I get in front of all those millions?

Ezine advertising, I learned, is the solution.

Because everyone who receives an ezine has decided to do so, ezines are commonly referred to as “opt-in” lists.

And for that reason, ezine advertising is effective.

People will read your advertisement and ezines.

You’ve also reached your target market if you’ve matched the ezine to the item you’re selling.

Currently, each month, about 90,000 ezines are published.

Therefore, whatever you’re offering, there’s probably an ezine that will deliver your advertisement directly to the target market you want to reach.

Ezine advertising is inexpensive as well as efficient.

You will pay between $5 and $20 every issue for a 5-line advertisement in an ezine that is sent to 3000 readers.

Generally speaking, you will always receive back at least the cost of the advertisement, and frequently much more.

Thus, there is hardly any risk.

However, there are certain pointers for effective ezine advertising. These are them:

The very first and most crucial rule is to “Track your Ads!”

Let’s say you run an advertisement in five different ezines and receive 100 answers.

You won’t know which ezines were generating responses and which weren’t if you don’t track your advertising.

How do you track your adverts, though?

You will then be able to identify which ezine replied when you see ‘ezineA’ in the subject line.

It follows the same rule for a URL:

To track the coded URLs, you’ll need a robust webstats tool if you’re going to code your URLs.

Another approach to code your URLs is as follows:

Make a copy of your homepage and give it the name of the ezine where your advertisement will appear for each ezine you advertise in.

So, if the advertisement is published on EzineA

Plan who you want to see.

Although it may seem obvious, some advertisers fail to see this.

Advertise in an ezine that deals with stock options if you’re selling a web marketing course instead; they probably won’t be interested.

Discover ezines that are relevant to the item you’re selling by using the “subject categories” in any ezine directory.

‘The Free Directory of Ezines’ has a list of 56 ezine directories.

Once you’ve selected a few ezines that cater to your demographic, subscribe to them and carefully review the advertisements.

You may pretty much be certain that an advertisement is working if it appears in successive issues.

A nice ezine to advertise in has been located.

Check the ezine’s advertisement count.

An ezine with 15 or 20 advertisements per issue is unlikely to generate much response from your advertisement.

The advertisements in those ezines have grown stale to the readers, who have learned to skip them.

Your ad will be considerably more successful if it’s the only one of its kind in that specific issue, so find out whether the ezine publisher has a policy against running advertising for two comparable products in the same issue.

When comparing large and small ezines, size is not necessarily a factor.

Large ezines with thousands of subscribers typically have more advertisements than smaller ezines.

Additionally, smaller ezines with fewer than 100 subscribers frequently have a far more focused readership than larger ezines.

Rerun your adverts.

According to research, an advertisement must be seen approximately 21 times offline before someone responds to it; online, the number is closer to 9.

Try to have your advertisement run in a certain ezine at least three times, if your budget permits.

The majority of ezines provide discounted bundles for mass advertising.

URL vs. email address.

The benefit of providing an email address is that it enables you to send the person who replied to your ad a potent sales letter.

Additionally, tracking your adverts with an email address rather than a URL is significantly simpler.

Include a free offer in your ad wording.

It frequently tips the scales in favor of a response or against one.

Even if you don’t use all of the permitted words, keep your ads brief.

Short advertising have a higher chance of being read.

Keep your phrases brief as well; they are far more impactful.

‘You’ should be used.

Instead of describing your product, describe what it can achieve for the reader.

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