The professional/trade publishing industry’s fastest-growing category right now is business books.
A person interested in launching their first small business can greatly benefit from business books, which have quickly evolved from dense theoretical textbooks to far more readable tale formats in recent years.
Renowned business columnist Dave Borgner was recently questioned by Jack Yale on why most people hadn’t taken to business books sooner.
He responded, in part, by stating that, historically, 68 percent of business books used more complicated vocabulary than we did, making between 45 and 62 percent of all business books more difficult to read than other types of literature.
Most business books are excessively theoretical, according to David Williamson, CEO of Mark Hallet Financial Services Inc. and author of the best-selling news letter “Brands That Sell.”
The best business books are those that not only present the information accurately but also weave an engaging narrative.
However, compared to earlier times, business books are now much more approachable; they are typically easier to read, more practical, and might even inspire more individuals to read books in this genre.
According to Barnes and Noble Insiders, business books are now one of the company’s top five categories as the category has grown.
In the United States alone, more than 5,000 new business books are released annually, and some of these books are starting to make an appearance on the New York Times Bestseller list.
Beyond such explosive figures, however, there is a sizable “gray area” in the tracking, ranking, and sales of business books, according to several publishing executives.
Approximately 93% of business books are never opened; most readers only read the first chapter before giving up.
One of the issues, in my opinion, is that many business books are simply too vague and don’t explain to the reader how to really put their ideas into practice—sometimes even the authors themselves are unable to do so.
This creates a conundrum because, whereas business books are inevitably about generalizations, your firm is inevitably about details.
In addition to providing up-to-date information on current funding trends and the techniques employed by specific companies, business books also feature interviews with prominent figures in the industry and offer advice on how to capitalize a business.
It is impossible to find the time to read them all, and it can be challenging to determine which new business books are the most helpful.