AdWords has undoubtedly appeared in your vocabulary at least a few times.
You are aware that Google is involved.
Would you be able to explain what AdWords is truly all about, though, if someone asked you?
If the answer is no, continuing to read will assist you in doing that.
You have probably previously seen these Adwords if you’ve used Google’s website to conduct at least one search.
These are the text advertising that show up on the Google search results page.
Take the case of researching information about macro photography.
Then, you’d probably enter “macro” and “photography” into the Google search field.
These terms are known as keywords, and Google utilizes them as the foundation for its Web search.
Google presents you with its findings on a page known as the results page.
A list of websites that Google recommends you visit to learn more about your search topic (in this case, macro photography) may be seen on the results page.
There are text adverts on the results page.
One is about an internet retailer of cameras, while the other is about a business that provides services for printing photographs.
The fact that the advertisements on the results page relate to your area of interest may now seem very great (and coincidental).
However, you should be aware that Google actually arranged for this coincidence to occur because it is how AdWords functions.
The type of ads who will show up on your results page will be determined by the terms you enter in the search box.
Imagine yourself as the owner of a company (in this scenario, a camera sales and repair shop) with a website to help you better grasp how this works.
As a business owner, you must spread the word about your enterprise, which necessitates advertising.
Prior to AdWords, this required exorbitant expenditures for print, radio, and television advertisements.
It can entail creating fliers and posters to be distributed locally for smaller firms.
However, that also requires time and money.
Even less encouraging is the fact that there is no reliable method to determine whether the individuals who will view your advertisement are even remotely interested in it, let alone in your real goods or service.
With AdWords, you not only display your ads to customers who are interested in your goods, but you also invest a lot less time and money in its creation.
This is mostly due to two causes:
What counts are the keywords.
You don’t need to spend money on pricey productions while using Google AdWords to place your advertisement.
You simply need to have a good understanding of how your (possible) customers think.
Similar to the last illustration, when someone writes “macro photography” into Google’s search box, it indicates that they are interested in learning more about the topic and are looking for information on it.
By offering you the chance to display the user your ads for your camera store, Google gives you the chance to profit from this interest.
The user is already interested in your industry, thus the likelihood that he will read your advertisement is high.
You may target your advertisement to a more precise audience by understanding the search terms people will use to look up information.
Pay only if they choose to click.
The expense of advertising is reduced to extremely manageable levels, which is Google AdWords’ additional outstanding feature.
Google only charges you when a user clicks on your ad to visit your website, unlike traditional advertisements where you must pay FIRST before your ad is visible.
How much does each click cost exactly?
Only in the degree that you desire.
In order to “sell” keywords, Google has established a bidding system wherein advertisers—like you—determine the cost-per-click (CPC) of an ad.
The basic rule being that a keyword can get more expensive the more popular it is.
For instance, in this scenario, the CPC for an ad showing on the results page for the (more popular) keywords “macro photography” may cost $50, whilst the CPC for an ad appearing for the (less popular) keywords “macro lens maintenance” may cost merely $20.
Despite this, don’t be fooled by the price’s apparent lowness.
If 200 people click on your ad each day at 50 cents per click, you’re looking at $3000 every month, which may not seem like much.
That is still something to think about, even for a medium-sized organization.
Smarter marketers take advantage of this situation to boost income by turning more casual visitors into paying customers while also spending less on advertising.
By utilizing more precise terms, you can target a person whose interests are far more likely to match what your company has to offer.
Therefore, it is no longer your responsibility to persuade him that he needs your product or service when he clicks on your advertisement to proceed to your website.
With this set up, it is conceivable to run a national advertising campaign for your company for under $1 per day and experience positive financial outcomes.
But ultimately, the basis of all these advances is still understanding your customer and their thought process.
Once you’ve mastered this, AdWords will become a lot more formidable tool that can boost the likelihood that your internet business will be profitable.