AdSense Is Not Google AdWords

It’s interesting to observe how frequently used words have evolved over time.

If you asked someone to google something 20 years ago, even if they were familiar with the search engine by that name, they might not have understood what you meant.

But everyone is aware of what you mean now.

That can only be an indication of Google’s prominence and how it has grown to be associated with doing online research.

In 20 years, one can only speculate as to what new terms Google and similar firms will add to the language and what they might imply.

There are new terminology that Google has created that are now being used in common speech.

The phrases AdWords and AdSense are surely recognizable to you if you are even the slightest bit familiar with Google’s advertising system.

Like most people, you might be familiar with terms, but you might not understand what they actually mean.

Nowadays, it’s a typical error to confuse the terms AdWords and AdSense, believing that they both refer to the same thing.

Fundamentally, it is incorrect to use them interchangeably since, despite their close relationship, the two words mean different things.

This essay will explain their distinctions, how they interact, and perhaps more significantly, how you may use this knowledge to increase your side income.

Google’s advertising division, which is a part of the company’s expanding menu of services, includes AdWords and AdSense.

If you’ve ever used Google to search for information, you’ve probably come across AdWords.

They are the text advertising that show up on the search results page.

A Google user gets matched with Google’s paying advertisers through the AdWords system.

However, Google will provide advertising that are related to the user’s current search instead of just showing random ads that the user might not be interested in (or worse, feel annoyed at).

Take Sam, for instance, who is researching rock climbing.

Sam types “rock climbing sport” into the search bar and clicks the search button.

Sam will then see a list of websites from Google that provide information on that subject.

Along with this listing, text adverts for businesses selling goods and services related to the activity of rock climbing can be seen.

Jim, who owns one of these businesses and operates a rock climbing gym in Sam’s community, owns another.

By registering the website of his business with AdWords, Jim can run advertisements on Google.

Sam used the search term “sport rock climbing” to find information, so he informs Google he wants his text advertising to show up there.

Sam is able to see Jim’s advertisement on Google in this way.

Jim doesn’t, however, pay Google to merely display his advertisement.

He doesn’t get paid until a customer like Sam clicks on the advertisement to go to Jim’s website.

This is the pay-per-click (PPC) model, which underlies how AdWords functions in general.

Jim and other Google advertisers have the power to determine the cost per click (CPC) for the advertisements that are displayed on Google results pages.

Popular keywords like “sport rock climbing” might have a higher CPC than other, less competitive keywords, but they might be just as useful for Google advertising.

Along with AdWords, there is AdSense.

While text ads for AdWords are displayed inside Google’s results pages.

AdSense are AdWords that show on websites that are not owned by Google.

Consider Jen, who manages the website for the neighborhood rock climbing enthusiasts club.

She signed up the website for Google AdSense as a part of their fundraising campaign.

By registering for AdSense, Jen’s website will show AdWord ads that are pertinent to the material it contains, in this case, information about rock climbing.

Take Sam (do you still remember him?) who is currently researching rock climbing.

Sam’s Google search results include a listing that includes Jen’s website.

Sam selects the button that opens Jen’s webpage.

Sam peruses the website and reads about the climbing excursions Jen’s organization has planned.

A Google AdWords advertisement is put alongside the article.

The advertisement just so happens to be for Jim’s climbing gym.

Sam, who is now more eager to start playing the sport, makes the decision to go to Jim’s website straight now.

Sam has triggered two effects by clicking the advertisement.

He did two things:

  1. He got Jim to pay the agreed-upon CPC to Google for having his ad there, and
  2. He got Jen’s website to share in that CPC by letting Google display Jim’s ad via AdSense.

Users like Sam can now efficiently locate information and receive AdWords from businesses that are related to their search thanks to this setup.

Businesses like Jim’s can advertise effectively without needing to spend so much with AdWords, while website publishers like Jen can earn money by signing up with AdSense.

With AdWords and AdSense, Google has managed to give people the information they need while connecting them to others of similar needs and interests.

The fact that it can make fair money out of it can only add to how cool it already is.

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